Research :
We provide research services to those who are seeking answers to communication and marketing problems. Our research expertise is not based on marketing lessons/methods that draw upon conventional marketing research. Our approach is to combine social science research methods with cultural analysis and to apply this to research objectives.
We are deeply cognizant of the diversity of India as a marketplace of products, services and ideas. Hence, our approach is to take each project, including our consultancy projects, as a research problem and arrive at solutions for the client.
We are particularly interested in social marketing research, and also research in those goods and services that are likely to be of social utility and value to people.
