Training :
We train senior managers of institutions that interact with the media. Our emphasis is on understanding the role of the news media and how to best develop a relationship with them to get a fair and accurate version of events and processes, and NOT to manage press relations.
We believe that those who interact with the media should do so with full knowledge of the special role of journalism, the demands on journalists, the journalistic routines and the sanctity of the journalist-reader relationship. Understanding media is about providing factual information in a timely manner, and not about obfuscating and misleading them.
Hence, our media training refrains from any press relations and sticks to a macro understanding of media and a micro practice of good communication skills.
